Category: Coffee Beans

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Whiskey aged coffee beans are on the market for a long time. The coffee tastes great, but it comes at a price. The newest creation of the industry is a wine soaked coffee bean, that extracts blueberry notes and a discreet acidity from the wine. The result, a unique coffee bean, that brews into a distinctive … Read more

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# Wine Infused Coffee: A New Trend in the Specialty Coffee Industry

The world of coffee is ever-evolving, and the latest trend to hit the market is wine-infused coffee. This innovative creation is taking the industry by storm, offering a unique blend of flavors that are both unexpected and delightful.

## The Evolution of Specialty Coffee

Specialty coffee has always been about pushing boundaries and exploring new ways to enjoy this beloved beverage. From the advent of whiskey-aged coffee beans, which have been a staple in the market for a long time, to the newest creation of wine-infused coffee, the industry is constantly evolving.

Whiskey-aged coffee beans have long been celebrated for their unique flavor profile. The aging process allows the beans to absorb the rich, smoky notes of whiskey, resulting in a coffee that is robust and full-bodied. However, this specialty comes at a price, often making it a luxury item for coffee connoisseurs.

Discover the Unique Blend of Wine Infused Coffee – A Fresh Twist in Specialty Coffee World! Overview

## The Birth of Wine-Infused Coffee

In a bold move to further innovate and diversify, the specialty coffee industry has introduced wine-infused coffee. This unique processing method extracts subtle blueberry notes and a discreet, wine-like acidity, resulting in a distinctive coffee bean that brews into an exceptional cup. The process involves carefully soaking green coffee beans in select wine, allowing them to absorb the flavors and aromatic compounds. This creates a harmonious blend of two beloved beverages, offering a sophisticated and indulgent tasting experience that pushes the boundaries of traditional coffee profiles.

## The Taste Profile of Wine-Infused Coffee

The taste profile of wine-infused coffee is truly one-of-a-kind. The blueberry notes extracted from the wine impart a natural, fruity sweetness to the coffee, while the discreet acidity provides a bright, refreshing contrast that creates a well-balanced flavor. The infusion process also imparts a subtle wine aroma to the roasted beans, adding a complex layer to the sensory experience. This unique fusion of flavors makes wine-infused coffee a must-try for enthusiasts looking to expand their palate with innovative, specialty-grade offerings.

## The Market Response

The introduction of wine-infused coffee has been met with notable enthusiasm. Adventurous coffee drinkers are consistently seeking novel sensory experiences, and this product delivers precisely that. Its unique flavor profile, combined with the craftsmanship of the infusion process, has made it a popular choice. Despite being a relatively new innovation, it is quickly gaining traction and establishing a distinct niche within the evolving specialty coffee scene, appealing to those who appreciate both complexity and experimentation.

Key Considerations

The unique flavor profile, combined with the novelty of the concept, has made wine-infused coffee a popular choice among adventurous coffee drinkers. Despite being a relatively new product in the market, it is quickly gaining traction and establishing its place in the specialty coffee scene.

## The Future of Specialty Coffee

The advent of wine-infused coffee is a testament to the continuous evolution of the specialty coffee industry. As consumer preferences become more sophisticated, the industry is constantly challenged to innovate and offer new and exciting products.

With the successful introduction of wine-infused coffee, it’s exciting to imagine what other innovative creations the future might hold for the world of specialty coffee. Whether it’s new infusion techniques, unique flavor combinations, or even more exotic beans, one thing is certain: the future of specialty coffee is as bright and exciting as a freshly brewed cup of wine-infused coffee.

In conclusion, wine-infused coffee represents a new direction in specialty coffee. It offers a unique blend of flavors that are both unexpected and delightful, making it a must-try for any coffee lover looking to expand their palate. Despite being a relatively new product in the market, it is quickly gaining traction and establishing its place in the specialty coffee scene.For more information about Discover the Unique Blend of Wine Infused Coffee – A Fresh Twist in Specialty Coffee World!, check another article at Brew-Coffee.ca here: Discover the Unique Blend of Wine Infused Coffee – A Fresh Twist in Specialty Coffee World!

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A Guide to Choosing the Ideal Coffee Beans for Brewing Espresso

The Best Espresso Beans: A Guide to Finding Your Perfect Blend

Coffee Beans Various Roasts 1

When it comes to finding the best beans for espresso, the options can be overwhelming. With so many choices and subjective taste preferences, it can be difficult to navigate the world of espresso blends. In this article, we will explore the factors to consider when selecting espresso beans and review some of the top options on the market.

Factors to Consider

Before diving into the specific blends, it’s important to understand the objective factors to consider when choosing espresso beans. These factors include freshness, origin of the beans, quality of the beans, and packaging and storing.

Klatch Coffee Espresso Blend Medium Roast – World’s Best Espresso

Klatch Coffee is a renowned name in the industry, known for their high-quality beans. Their World’s Best Espresso (WBE) blend has even won the title of “best espresso” at the World Barista Championship. This blend offers a sweet and bright fusion of chocolate and orange notes, with a lingering caramel finish.

Lavazza Espresso Super Crema

Lavazza Espresso Super Crema is one of the most popular espresso beans on the market. It is a bestseller on Amazon and receives rave reviews from customers. This blend combines beans from Brazil, India, Colombia, and Indonesia to create a medium roast with notes of honey and almonds.

Illy Whole Coffee Beans – Ethiopia

Illy is known for their expertise in the coffee industry, and their Ethiopia blend is no exception. This single origin coffee offers distinct Ethiopian floral notes with a higher acidity, creating a unique espresso shot. Illy’s packaging is also worth noting, as their pressurized cans help ensure freshness.

Kicking Horse Beans – Cliff Hanger Espresso

Kicking Horse coffee is highly regarded for its quality beans. Their Cliff Hanger Espresso blend is a modern take on espresso, combining different beans to create a coffee that is both innovative and familiar. This blend offers a dark and abundant crema, with a syrupy mouthfeel and plenty of sweetness.

Kona Coffee Espresso

For those looking to elevate their espresso experience, Kona coffee is an excellent choice. Blue Horse offers a medium roast single estate blend made exclusively with beans from their farm. Kona coffee is known for its unique flavor profile, with sweet and chocolatey notes that can’t be replicated with other beans.

Intelligentsia – Black Cat Analog Espresso Beans

Intelligentsia’s Black Cat Analog blend is a modern espresso blend that aims to expand the possibilities of flavor, aroma, and mouthfeel. This Brazilian blend offers a dark and abundant crema, with a syrupy mouthfeel and plenty of sweetness. While it may deviate slightly from traditional espresso, it still provides a comforting and familiar taste.

Volcanica Coffee – Indian Monsooned Malabar

Volcanica’s Indian Monsooned Malabar coffee undergoes a special process that results in unique characteristics. This coffee is pungent with a chocolatey aroma and notes of spice and nuts. It produces a thick layer of crema and is an excellent choice for espresso shots.

Conclusion

Finding the best beans for espresso is a personal journey, as taste preferences vary from person to person. It’s important to consider factors such as freshness, origin, quality, and packaging when selecting espresso beans. The blends mentioned in this article offer a range of flavors and characteristics to suit different preferences. Whether you prefer a traditional blend or a more innovative option, there is something for everyone in the world of espresso.

This article firstly appeared at Brew Espresso Coffee, a website dedicated to vulgarize espresso brewing and espresso based beverages preparation.

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A Guide to Selecting the Ideal Coffee Beans for Brewing Espresso

How to Choose Coffee Beans for Espresso: A Guide for Home Baristas

Choosing the right coffee beans for your espresso can be a daunting task. With so many options available, it’s easy to feel overwhelmed. In this guide, we’ll walk you through the process of selecting the perfect coffee beans for your espresso machine.

Understanding Espresso

Espresso is a unique brewing method that requires specific beans to achieve the best results. While it’s true that you can technically use any coffee beans to make espresso, there are certain factors to consider for optimal flavor.

Factors to Consider

When choosing coffee beans for espresso, consider the following factors:

– Roast: Medium-dark roast is generally the safest option for espresso. It appeals to classic espresso lovers and is easy to extract. Dark roasts are also suitable, but they tend to taste more bitter and ashy. Lighter roasts can be more challenging to pull a good shot with, as they require adjustments to brewing variables.

– Origin: Single origin beans tend to be more difficult to brew than blends. They are typically roasted lighter and offer unique flavor notes. Blends, on the other hand, are designed to be more forgiving and easier to extract.

– Blend vs Single Origin: The choice between a blend and a single origin depends on personal preference and the barista’s experience. Blends are generally more popular as they appeal to a broader audience and are easier to work with.

Choosing the Right Beans

Here are some tips for choosing the right beans for your espresso:

– Use beans you like: The most important rule is to use coffee beans that you enjoy. Don’t feel pressured to use specific “espresso beans.” If you’ve had a good experience with a particular bag of beans, they will likely work well for your espresso too.

– Consider your taste preferences: If you prefer sweeter coffee, opt for a medium roast. Dark roasts are great for milk-based drinks like lattes, while lighter roasts can bring out origin flavors and notes.

– Experiment with different blends: If you’re unsure of what you like, try a popular espresso blend like Lavazza Crema e Gusto. This will give you a good starting point and help you discover your preferences.

– Consider the caffeine content: If you want a more caffeinated espresso, look for blends that include Robusta beans. However, make sure the Robusta beans are of high quality.

General Tips for Buying Coffee Beans

Here are some general tips to keep in mind when buying coffee beans:

– Freshness is key: Look for beans that have been recently roasted. Small roasters often roast once a week, so try to purchase beans on or shortly after the roast date. Avoid buying beans that were roasted more than two weeks ago.

– Buy in small quantities: To ensure freshness, buy coffee beans in small quantities. This will prevent them from going stale before you can use them up.

– Choose whole beans: Whole beans retain their flavor better than pre-ground coffee. Ground coffee loses its freshness quickly, so opt for whole beans whenever possible.

– Buy from reputable sources: Research your roaster and make sure they store their beans properly. Avoid coffee that is untraceable or of poor quality.

Conclusion

In conclusion, choosing the right coffee beans for your espresso is a matter of personal preference. While there are certain factors to consider, such as roast and origin, ultimately it’s about finding beans that you enjoy. Experiment with different blends and roasts to discover your perfect espresso flavor.

This article firstly appeared at Brew Espresso Coffee, a website dedicated to make popular the art of making espresso beverages.

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A Comprehensive Guide to the Top Coffee Canisters for Optimal Coffee Storage: Vacuum and Airtight Options

Storing coffee properly is crucial for ensuring a great-tasting cup of espresso or coffee. No one wants to spend money on high-quality beans only to end up with a flat and lifeless cup. In this article, we will review the best coffee canisters on the market to help you keep your beans fresh for longer.

What Makes a Great Coffee Canister?

– Airtight: Look for a coffee canister that creates a vacuum seal to keep your beans fresh.

– Opaque: If you store your canister in a dark place, glass containers are acceptable. Otherwise, opt for an opaque container to prevent light from reaching the beans.

– CO2 Valve: Ignore the mention of a CO2 valve, as it does not actually preserve coffee freshness.

Coffee Canister Storage Space – Volume to Weight

– Volume vs. Weight: Coffee canisters are measured in volume, not weight, due to variations in weight/volume ratio based on the origin and roast of the beans.

– Darker Roast vs. Lighter Roast: Darker roasted beans will be lighter and larger, while lighter roasted beans will be heavier and take up less space.

Best Coffee Storage on the Market

– Resealable Bags: Bags with a one-way valve from your roaster are a decent option and compete with many coffee storage canisters.

– Airscape Coffee Canister: This canister removes excess air between the beans and the lid with a two-way valve. It is a good option for daily use but similar in performance to resealable bags.

– Coffeevac – Vacuum Sealed Storage Container: This airtight container allows you to remove excess air by pushing a button. It holds about 1 pound of coffee beans and is great for long-term storage in the freezer.

– MiiR, Airtight Coffee Canister: This canister uses an accordion-style seal to push out excess air, but it is not a vacuum canister. It holds about 12 oz of coffee beans.

– Soulhand Vacuum Coffee Canister: This vacuum canister uses an electric pump in the lid to create a vacuum seal. It comes in different sizes and materials, with the black stainless steel model being recommended for durability and light protection.

– Fellow Atmos Vacuum Coffee Canister: This is the best vacuum-sealed coffee canister. It requires manual twisting to activate the vacuum seal and holds about 12-14 ounces of coffee beans. It is perfect for preserving expensive specialty coffee.

Honorable Mentions

– Friis Coffee Vault: This stainless steel canister has a CO2 release valve and a latch mechanism for an airtight seal.

– Coffee Gator: While it looks good, this canister is not as high-quality as other options. The Coffeevac or Friis are better choices.

– Ground Coffee Storage: Ground coffee is more sensitive to oxygen, so any airtight canister will do. However, vacuum canisters may get clogged with coffee particles.

Conclusion

– For everyday use and non-expensive beans, any airtight canister will suffice.

– For expensive beans and maximum flavor preservation, a vacuum canister like the Fellow Atmos is recommended.

– Share your favorite coffee storage method in the comments section.

This article is based on the idea of BrewEspressoCoffee.com here: A Comprehensive Guide to the Top Coffee Canisters for Optimal Coffee Storage: Vacuum and Airtight Options. BrewEspressoCoffee.com aims to make home espresso brewing popular.

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Comparing Light and Dark Roasts: Determining the Best Roast for Espresso with Espresso Coffee Beans

The Art and Science of Making Espresso: Understanding Roast Degrees

Making espresso is a unique blend of science and art. It requires using scientific principles to guide the extraction process while also relying on intuition and creativity to create a personalized experience. One common question among baristas is which roast is best for espresso. In this article, we will explore how the roast degree affects extraction, the flavors associated with different roasting degrees, and how personal preference plays a role in choosing the right beans.

Understanding Espresso Roasts:

– Espresso beans are regular coffee beans, but the term “espresso roast” refers to a dark roast designed for use with espresso machines.

– Modern espresso is more flexible in terms of roast levels, with any roast level from medium-light being acceptable.

– Different regions and preferences influence the choice of roast, with Northern Italy favoring blonde espresso and Southern Italy preferring dark roasted blends.

– Super-automatic espresso machines may not handle dark espresso well due to oily beans causing clogs.

Choosing the Best Roast for Beginners:

– A medium-dark roast is recommended for beginner baristas as it is more soluble and forgiving during extraction.

– Medium-dark roasts are ideal for those seeking a simple and classic espresso taste.

– Classic espresso blends typically have chocolate and caramel notes and are roasted to at least a medium-dark color.

How Roast Affects Your Espresso:

– Roast level affects the brewing process and the final product.

– Lighter roasts are less soluble, making extraction more challenging but preserving origin notes.

– Darker roasts are easier to extract but may result in a more uniform taste with smoky and ashy flavors.

Factors Influencing Roast Selection:

– Factors such as coffee bean type, desired flavor profile, brewing method, region, altitude, and processing method impact roast selection.

– Extraction time and pressure play a crucial role in achieving the desired balance of acidity, sweetness, and bitterness.

– Lighter roasts retain more delicate flavors and notes, while darker roasts offer a bolder, richer taste.

Personal Preferences and Other Considerations:

– Personal preference is key in selecting the best roast for espresso.

– Lighter roasts are more challenging to master but offer more interesting flavor profiles.

– Dark roasts are consistent and forgiving but may lack distinct origin flavors.

– Freshness, caffeine content, and equipment compatibility are additional factors to consider when choosing a roast.

Conclusion:

Ultimately, the best roast for espresso is subjective and depends on individual preferences. Experimentation is key to finding the perfect roast that suits your taste. Whether you prefer a strong and bold flavor or a delicate and light one, exploring different roast degrees will help you discover your favorite coffee experience.

This article firstly appeared at Brew Espresso Coffee, a website dedicated to make popular the art of making espresso beverages.

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lavazza-crema-e-gusto-Italian-package

Lavazza Crema e Gusto: The Perfect Espresso Blend for Traditional Coffee Lovers

If you’re a coffee drinker who prefers the traditional flavors of espresso, then the Lavazza Crema e Gusto espresso blend is ideal for you. You don’t have to be a coffee snob to enjoy this coffee. It’s all about going back to the good old days and drinking espresso just like the Italians.

Different Blends of Coffee

The Lavazza Crema e Gusto range is made up of Arabica and Robusta coffee beans from South America and Asia. The blends offer the classic espresso taste with hints of chocolate and spices.

Understanding Robusta Coffee Beans

Robusta coffee beans often get a bad reputation, but not all Robustas are the same. There are actually amazing Robusta coffees out there, but they can be more expensive to produce. Inexperienced roasters often use low-quality Robustas to cut costs, assuming they’re all the same.

Robusta beans are great in a blend because they add boldness and produce more crema than Arabicas. Some Robusta origins even have unique flavor profiles that you won’t find in any Arabicas. Plus, Robusta beans have almost double the caffeine content of Arabicas, making them perfect for those who want a strong morning kick.

A Comprehensive Review of Lavazza Crema e Gusto Italian Espresso Coffee Beans and How to Brew the Perfect Espresso Coffee

Ideal Brewing Methods for Crema e Gusto

Crema e Gusto is a dark espresso blend, making it perfect for brewing methods that create rich, strong coffee. Here are some ideal brewing methods for this blend:

1. Espresso Brewing: When you pull an espresso shot with Crema e Gusto, you get the perfect balance between flavor and crema. The quality Robusta beans in the blend ensure a thick layer of crema, while the Arabica beans provide the aroma and flavor.

2. Moka Pot: Lavazza actually recommends the Stovetop Moka Pot as the ideal brewing method for Crema e Gusto. This method produces bold coffee with an intensity similar to espresso.

3. French Press: Crema e Gusto also tastes fantastic when brewed in a French press. This method brings out the richer notes from the coffee beans.

4. Other Methods: These beans are extremely versatile and can be brewed in any type of coffee maker, whether it’s an espresso machine or an automatic drip coffee maker.

Lavazza Crema e Gusto Classico

The Classico blend is a mix of Arabica and Robusta beans, offering the perfect espresso blend for coffee lovers everywhere. The beans are mainly sourced from South America and India, and they provide a fragrant flavor with notes of chocolate and spices. This blend is versatile and can be brewed in various ways, but it tastes particularly amazing when brewed with espresso machines.

Lavazza Crema e Gusto Forte

The Forte blend is perfect for those who enjoy a strong coffee with a rich, full-bodied finish. It’s made from beans sourced from Asia, Africa, and the Americas, and it offers earthy flavors of wood and tobacco. Lavazza recommends using a Moka pot to bring out the oaky flavors in this blend.

Lavazza Crema e Gusto Ricco

The Ricco blend is 100% Arabica beans and provides a medium intensity espresso with fragrant flavors of jasmine flowers and a fruity finish. It’s perfect for those who prefer a lighter morning cup. This blend works well in French press and drip coffee machines, bringing out its aromatic notes.

Why Choose Crema e Gusto?

Crema e Gusto is the perfect espresso blend for many reasons:

1. Versatility: There’s a different blend to suit all types of tastes and brewing methods.

2. Beginner-Friendly: These beans can be prepared easily by both beginners and expert coffee makers.

3. Italian Roasting: The beans are roasted in Italy, giving them the signature Italian coffee flavors and aromas.

4. Quality Standards: Lavazza ensures that their coffee producers are treated fairly, making them a socially responsible choice.

5. Affordable: Crema e Gusto coffees are well-priced compared to other blends.

In conclusion, Lavazza Crema e Gusto is the perfect espresso blend for traditional coffee lovers. It offers a range of blends to suit different tastes and brewing methods, all while maintaining the high quality and delicious flavors that Lavazza is known for.

For more on the subject, check the article at BrewEspressoCoffee.com, where I firstly read read about the topic on their article here: A Comprehensive Review of Lavazza Crema e Gusto Italian Espresso Coffee Beans and How to Brew the Perfect Espresso Coffee

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Lavazza Dek - Decaf Coffee Beans Whole

Introducing Lavazza Dek Decaffeinato: A Flavorful Decaf Option for Espresso Lovers

Are you an espresso lover who wants to cut down on caffeine but still needs that afternoon pick-me-up? Look no further than Lavazza Dek Decaffeinato. As a big roaster, Lavazza has the resources to decaffeinate their beans in a healthy way while maintaining great flavor. Here’s why Lavazza Dek is one of the best decaf options for espresso:

Benefits of Decaf Espresso

– Reduces the risk of insomnia and anxiety

– Promotes hydration

– Provides a rich source of antioxidants

– Improves heart health by reducing blood pressure

– Reduces the risk of heart disease and stroke

– Improves mental acuity and concentration

– Can be enjoyed in the evening without disrupting sleep patterns

Why Lavazza Dek is One of the Best Decaf Beans for Espresso

Compared to other decaf options, Lavazza Dek stands out for its unique blend and decaffeination process. Here’s what makes it special:

– Blend of Arabica and Robusta beans for a well-balanced flavor

– Natural CO2 decaffeination process preserves flavor

– Positive customer reviews attest to high quality and delicious taste

About the Lavazza Company

Lavazza Coffee is an internationally recognized brand known for its intense flavor and diverse array of products. As a big company, they have access to more resources to create an amazing decaf blend.

The Lavazza Decaffeination Process

Lavazza Dek sets itself apart with its decaffeination process. Unlike other methods that use chemicals, Lavazza utilizes the carbon dioxide method, a natural process that preserves the true nature of the coffee. This process ensures that Lavazza Dek maintains the same flavor as traditional coffee.

Lavazza Dek – Decaf Coffee Review

Tasting Notes

– Delicate coffee drink with exceptional aroma

– Main flavors of toasted grains

– Sweet notes of dried fruits and brown sugar

– Slight floral aftertaste

The Blend

– Made with a blend of Arabica and Robusta beans

– Medium roast for a balanced flavor

– Roasted in Pozzilli, Italy, in the traditional Italian style

Brewing with Lavazza Dek

– Grind the beans for an espresso shot

– Start with the same settings as regular beans

– Produces an espresso shot with ample body, crema, and lingering aftertaste

Conclusion

Lavazza Dek is one of the best decaf blends on the market. The decaffeination process is safe and doesn’t use any chemicals. Despite its simple flavor profile, it’s a fantastic choice for decaf coffee lovers. Give it a try and experience the versatility and great taste of Lavazza Dek Decaffeinato.

This article firstly appeared at Brew Espresso Coffee, a website dedicated to make popular the art of making espresso beverages.

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Oily Coffee Beans – What Does It Mean?

– Oily beans are not necessarily a bad thing, despite the negative association.

– The oil in coffee beans is important for the taste profile and crema in espresso.

– Oily beans are a typical property of dark roasted coffee beans.

Why are some coffee beans shiny?

– The longer the beans are roasted, the oilier they become.

– Shiny beans are a characteristic of dark roasted coffee beans.

– Coffee beans that are very darkly roasted but not shiny may be too fresh or too old.

Why don’t we always see the oils if it’s normal?

– The oils start to surface between the third day of roasting and three weeks.

– Oil on the beans indicates that they are neither too young nor too old.

– The roast level affects how fast the oils surface, with darker roasts releasing oils more quickly.

Taste profiles

Dark Roast

– Darker roasts have less caffeine and sugar, resulting in a stronger and more bitter taste.

– Dark roasts bring out bold flavors and smokier notes.

– Oily beans are common in darker roasts, which are traditionally used for espresso.

Lighter roast

– Lighter roasts have more natural sugars and are sweeter.

– They have brighter and milder flavors.

– Lighter roasts are popular among specialty coffee roasters.

When is the presence of oil on a coffee bean good?

– Oily beans indicate that they have been recently roasted.

– Oily, darker beans suggest that the roaster knew what they were doing.

– Dark roasts should be consumed sooner than lighter roasts for optimal taste.

Why don’t baristas and enthusiasts like a dark roast?

– Dark roasts were traditionally used to cover up bad tastes in cheaper coffee beans.

– Baristas prefer using quality, well-sourced coffee with natural flavor profiles.

– Some coffee beans are complemented by a slightly darker roast, but never beyond medium-dark.

The problem with dark, oily beans for espresso

– Oily beans can damage espresso machines and grinders.

– The oil from dark roasts can cause clogs and blockages.

– Regular cleaning of the grinder is essential for those who prefer darker roasts.

Other brewing methods

– Oily beans can cause problems with grinders, including sticky burrs and chute clogging.

– Cleaning the grinder more often can help prevent these issues.

– Some grinders are not designed to handle oily coffee beans, so it may be necessary to invest in a different grinder.

In summary

– Oily coffee beans are not inherently bad, but they require caution when using espresso machines.

– Preference plays a role in choosing between dark and lighter roasts.

– Medium to medium-dark roasts preserve the natural flavors and sweetness of the coffee bean.

This article firstly appeared at Brew Espresso Coffee, a website dedicated to make popular the art of making espresso beverages.

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Both Brands play important roles in the coffee industry. What I am doing here is just introducing their history, development and features briefly, so we can understand them better.

History

illy was founded in 1933 in the port city of Trieste in northeast Italy. Its founder was Mr. Francesco Illy. Mr Illy was an inventor and a leader in the coffee industry. He invented the first automatic espresso machine ‘illetta’ in 1935, replacing the old steam method with a new compressed air method. After World War II, control of the company was handed over to his son Ernesto Illy. Because he was a chemist with a PHD in chemistry, Ernesto Illy established a research laboratory in the company where many unique unique inventions and patents were later born.

In 1996, famous modern artist James Rosenquist recreated the illy image, using a bright red box with bold white「illy」text inside. The appealing, eye-catching new logo was designed to update the illy concept and to welcome in the new millennium century. Here it is.

LAVAZZA was founded in 1895 as a grocery store and gradually moved towards coffee being their only product. After a hundred years of development, LAVAZZA has become the world’s third largest coffee roaster and, with a presence in more than 80 countries around the world, annual sales volume is around 86,000 tons (140 million cups), with Italy making up 47% of the market.

Its founder was Luigi Lavazza who devoted his whole life to the coffee business. In 1895, Luigi Lavazza bought a small grocery store, Paissa Olivero, for 26,000 liras (about 20 dollars) in Torina, northeast Italy. This store was the seed of the LAVAZZA kingdom.

lavazza beans espresso cremoso

In those days, grocery stores played dual roles as producers and retailers. Luigi Lavazza bought fresh beans then roasted them according to the customer’s preference . Because Luigi liked roasting coffee very much, he soon fully mastered his roasting skills. After World War I, his three sons Mario, Beppe and Pericle retired from the army and joined the business. Luigi Lavazza then had the capacity to develop his business from retailer to wholesaler, which was a big step on the road towards his successful coffee kingdom.

In the late 70s, LAVAZZA introduced a very popular advertising campain: ‘The more you drink it down, the more LAVAZZA picks you up’. This catchy ad brought LAVAZZA into the European market and turned the company into a multinational corporation.

Conclusion

Both illy and LAVAZZA are very successful brands in the coffee industry. The main difference is that LAVAZZA sell their coffee mainly to home consumers. On the other hand, illy focuses on formulas, packaging and marketing for high-end consumers and restaurants. In northern Italy, you will often see an illy sign in local coffee shop, but you will rarely see a LAVAZZA sign.

As for the flavor, both company tastes are typical for espresso, and I don’t want to make any rash comments. illy use 100% Arabica coffee beans that are roasted relatively light and they choose beans with mild flavor and light acidity, so that illy coffee tastes sweet and smooth. On the other hand, LAVAZZA coffee notes are more typical of espresso, with a great balance of acidity and bitterness. It feels “stronger” to drink, almost like drinking strong alcohol. A small cup of LAVAZZA coffee can leave a long aftertaste.