K-Cups traditionally have one major downfall: they are disposable and non-recyclable. What if I told you you can still brew your favorite coffees and flavors in your Keurig K-Cup coffee maker but produce much less waste than with the old plastic capsules? Sound too good to be true? Well let me explain…

Introducing My K-Cup. Here you make your own K-Cup each time you brew by filling the reusable filter with your choice of ground coffee, producing zero plastic waste. This means you can use any type of coffee bean in My K-Cup, you are not restricted to the K-Cup coffee collection. This opens up so many new doors. Now, you can decide on the type of coffee, the amount you want to use, and the grind. If you are someone who knows the traditional flavors of the Keurig brewing system well, you can still have your favorite K-Cup flavors. However, if you want to explore coffee flavors and profiles more completely, you can also use your My K-Cup filter to make a truly customized cup of coffee, tailored to your taste. Now, when you are entertaining a guest, you can proudly announce to your visitor that they can choose from a whole host of different coffee flavors, which can be brewed for them in a snap!

We haven’t even talked about the environmental advantages yet. As the filter is reusable, it is a truly green solution compared to the old plastic disposable K-Cups. The My K-Cup filter is not a messy paper filter that can be a pain to dispose of, it is a properly reusable filter that just needs to be washed and cleaned with water before it is ready for the next brew. My K-Cup can even brew loose tea, which is brilliant in today’s society.

You see, you really have to get this great filter. It’s a no-brainer!